Bold, Modern & Accessible. THE HEXED Jewellery
What inspired the name THE HEXAD?
Our label was founded by us two sisters. Geometry—shapes and lines—are a huge inspiration behind our designs. We picked the beautiful hexagon shape to reflect that.
What is your favourite piece from your current product portfolio?
Too many to name! But hoop earrings are so classic they're always going to be a mainstay. They are our most-loved pieces. And that's what prompted us to launch our pierceless hoops (check out the Retractable Hoops). They are also a fantastic way to create a layered hoop look if you don't want to commit to a second or third piercing.
Where do you draw inspiration from when designing your jewellery?
Going into jewellery was a natural direction for us as we have always loved the idea of accessorising as an expression of one’s individuality and style. It started out as a passion project and now we are steadily growing as a brand. Much of our inspiration comes from our travels. Being avid globetrotters, we enjoy being stimulated by new environments and unfamiliar cultures. We are intrigued by both modern architecture and stunning natural landscapes. For instance, the Lilja Lava Earrings are inspired by Icelandic lava fields.
What is the most challenging part of having your own business?
Being an entrepreneur, you are involved in everything right down to the smallest of details. But as the business grows you realise you can’t be everywhere at the same time. Sometimes you got to delegate the work. It also helps to have a supportive partner because everyday other day there's a new issue to resolve or an obstacle to overcome. As a sister-team, knowing someone has your back has definitely made this journey a whole lot easier.
How would you define your brand in 3 words?
Bold, modern and accessible.
What impact has Instagram and Social Media had on the development of your business and brand?
Social media has helped us reach out to customers from all over the world, literally from India to Iceland. It has been an amazing experience connecting with people from different backgrounds and cultures who appreciate our designs. Right now we are working to have selected pieces stocked at independent boutiques. We hope to bring The Hexad closer to you!
What is the most rewarding aspect of your work?
Hearing from our customers and seeing our jewellery on them (all those photos on Instagram, keep them coming!) We really love receiving feedback, ideas and suggestions. They offer fresh perspective and make our work worthwhile.
Which Celebrity would you love to see wearing THE HEXAD?
No one in particular. But that’s only because we believe in making accessorising an accessible art. Our pieces are wearable designs for you and me.
What advice would you give to others who are also looking to start their own business from scratch?
The most difficult part is at the start when you're trying to build everything up from scratch. It's pure hard work but don’t let that stop you from taking the plunge. Prepare to put in the hours, be flexible when dealing with uncertainty and have the courage to trust your own creativity.